Strategic Brand Management

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Strategic Brand Management : Building, measuring and managing brand equity. Kevin Lane Keller. 4th edition, Pearson, 2013.

 

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

 

Click on the cover to access the ebook.